# What is Flakes?

<figure><img src="/files/8lFvWjy9Kkb3b7KJTL23" alt="" width="563"><figcaption></figcaption></figure>

Flakes are Snowball reward points designed to reward users for activity and participation. You can earn Flakes through referrals and by completing tasks.&#x20;

Participate in the Flakes Leaderboard Competition and secure your place in upcoming Incentive Campaigns.

### How to Earn Flakes

1. Collect Flakes with the Gamification System by completing achievements and tasks.&#x20;
2. Earn Flakes for every new Identity Claimed with your Referral Link. [Learn more](/snowball/programs-and-gamification/referral-and-affiliate-systems/referral-system.md).
3. Get Reputation Score for your wallet or identity.


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