> For the complete documentation index, see [llms.txt](https://snowball-mns.gitbook.io/snowball/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://snowball-mns.gitbook.io/snowball/modular-naming-service-mns/reputation-scoring-system/for-projects.md).

# For Projects

<figure><img src="/files/fXbbh667FsgsMqoPbYg4" alt=""><figcaption></figcaption></figure>

The Reputation Score provides **actionable insights** to help projects and businesses **identify, engage, and retain high-quality users**.

**Core Benefits:**

* **User Segmentation & Targeting:**
  * Quickly identify high-quality participants for marketing campaigns, token launches, or DAOs
  * Avoid sybil attackers or fraudulent sign-ups
* **Fraud & Risk Mitigation:**
  * Bolster community integrity by denying or flagging suspicious wallets
  * Minimize airdrop abuse and exploit attempts
* **Data-Driven Personalization:**
  * Tailor marketing efforts based on user score segments
  * Offer unique incentives to proven high-engagement, high-value users

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The Reputation Score also provides a RESTful API for B2B partners to:

* Segment high-value users
* Prevent sybil/fraud activities
* Personalize campaigns and reward flows

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