> For the complete documentation index, see [llms.txt](https://snowball-mns.gitbook.io/snowball/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://snowball-mns.gitbook.io/snowball/modular-naming-service-mns/reputation-scoring-system/for-projects.md).

# For Projects

<figure><img src="/files/fXbbh667FsgsMqoPbYg4" alt=""><figcaption></figcaption></figure>

The Reputation Score provides **actionable insights** to help projects and businesses **identify, engage, and retain high-quality users**.

**Core Benefits:**

* **User Segmentation & Targeting:**
  * Quickly identify high-quality participants for marketing campaigns, token launches, or DAOs
  * Avoid sybil attackers or fraudulent sign-ups
* **Fraud & Risk Mitigation:**
  * Bolster community integrity by denying or flagging suspicious wallets
  * Minimize airdrop abuse and exploit attempts
* **Data-Driven Personalization:**
  * Tailor marketing efforts based on user score segments
  * Offer unique incentives to proven high-engagement, high-value users

***

The Reputation Score also provides a RESTful API for B2B partners to:

* Segment high-value users
* Prevent sybil/fraud activities
* Personalize campaigns and reward flows

<br>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://snowball-mns.gitbook.io/snowball/modular-naming-service-mns/reputation-scoring-system/for-projects.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.